Sponsored Search : is money a motivator for providing relevant results? /

Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings. Sea...

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Detalles Bibliográficos
Autor principal: Jansen, Bernard
Formato: Otro (Other)
Idioma:Español (Spanish)
Materias:
Acceso en línea:https://catalogo.ucatolica.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=12665