Sponsored Search : is money a motivator for providing relevant results? /
Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings. Sea...
|Acceso en línea:||https://catalogo.ucatolica.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=12665|