Sponsored Search : is money a motivator for providing relevant results? /
Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings. Sea...
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| Format: | Otro (Other) |
| Language: | Español (Spanish) |
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