Strategic management concepts and cases : a competitive advantage approach /

Part 1. Overview of strategic management. The nature of strategic management. Part 2. Strategy formulation. The business vision and mission. The internal assessment. Strategies in action. Strategy analysis and choice. Part 3. Strategy implementation. Implementing strategies: management and...

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Detalles Bibliográficos
Autor principal: 219909 David, Fred R.
Formato: Otro (Other)
Idioma:Inglés (English)
Publicado: Upper Saddle River, New Jersey : Pearson Education, 2013

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