Service-Oriented Factors Affecting the Adoption of Smartphones

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This research investigates the adoption factors of smartphones focusing on the differences of smartphone and feature phone users. We used Technology Acceptance Model (TAM) which incorporates service-oriented and device-oriented functional attributes as exogenous variables for a product-service syste...

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Detalles Bibliográficos
Autores principales: Kang, Youngmo, Lee, Mingook, Lee, Sungjoo
Formato: Artículo (Article)
Idioma:Desconocido (Unknown)
Publicado: Universidad Alberto Hurtado. Facultad de Economía y Negocios 2014
Materias:
partial least square
technology acceptance model
decision tree
smartphone
comparison analysis
cellular phone market
Acceso en línea:http://repositorio.uahurtado.cl/handle/11242/4373

Internet

http://repositorio.uahurtado.cl/handle/11242/4373

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