Cocreation as a strategic platform to reposition the city-brand. Study case: Medellín, an innovative city
Identifying the current growing of social phenomenons that get to modify society, it was developed a reseach focused on cocreation as social innovation that takes relevance in urban culture development, based on the question: How cocreation is articulated inside a city-brand strategy in order to tra...
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| Formato: | Artículo (Article) Versión publicada (Published Version) |
| Idioma: | Español (Spanish) |
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Universidad Santo Tomás
2015
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| Acceso en línea: | http://hdl.handle.net/11634/60775 |