El boca oído electrónico (eWOM) y su gestión en alojamientos estacionales
Abstract: The development of internet and social networks made possible a new way of sharing consumer experiences: what used to happen only physically through “word of mouth” (WOM), now it is also possible digitally in electronic word of mouth (eWOM). Specifically in the travel and tourism industry...
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| Formato: | Tesis de doctorado (Doctoral Thesis) |
| Idioma: | Español (Spanish) |
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2022
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| Acceso en línea: | https://repositorio.uca.edu.ar/handle/123456789/15581 |