Crisis comunications in a changing world

This anide focuses on the characteristics of a crisis, and examines the new tendencies that have changed the way in which any management should respond and communicate whenin crisis. After defining che meaning of crisis, che three key factors of a crisis that should be included in...

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Detalles Bibliográficos
Autor principal: Seymour, Mike
Formato: Artículo (Article)
Idioma:Español (Spanish)
Publicado: UNIFE 2010
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