Analyzing COVID-19 Vaccine Videos on TikTok from public health system accounts

TikTok’s popularity in Peru during the COVID-19 pandemic confirmed that public entities linked to the health sector such as the Ministry of Health and EsSalud must define an active digital communication strategy. This research describes which characteristics of COVID-19 vaccination campaign videos i...

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Detalles Bibliográficos
Autor principal: Pichihua, Sofía Pamela
Formato: Artículo (Article)
Idioma:Español (Spanish)
Publicado: Pontificia Universidad Católica del Perú 2024
Materias:
COVID-19
social media
COVID-19 vaccine
Ministry of Health of Peru
EsSalud
TikTok
Covid-19
Redes sociales
Vacuna contra covid-19
Ministerio de Salud
COVID-19,
mídia social
vacina COVID-19
Ministério da Saúde do Peru
Acceso en línea:http://revistas.pucp.edu.pe/index.php/conexion/article/view/29044

Internet

http://revistas.pucp.edu.pe/index.php/conexion/article/view/29044

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