Investor decisions through the lens of behavioral economics
Traditional economic theory postulates that people are rational. This implies that people make decisions to maximize their utility functions and to do this, that they have fully and correctly evaluated their preferences and limitations. Behavioral economics recognizes that this is not always true, t...
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| Formato: | Artículo (Article) |
| Idioma: | Español (Spanish) |
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Pontificia Universidad Católica del Perú
2013
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| Acceso en línea: | http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/6763 |